Our Story

Introducing Wayne White, the driving force behind Wild West Events and the unmistakable voice of Hell on Hooves. From a young age, Wayne's heart belonged to the cowboy way of life, and he pursued that dream with unwavering determination. Hailing from Oregon, he set out at 18 to live the cowboy lifestyle, working on ranches and competing in rodeos until duty called him to serve in the Vietnam War with the United States Army.

Upon his return, Wayne resumed his passion for rodeo, this time as a bull rider in the Professional Rodeo Cowboys Association. It was during this exhilarating chapter of his life that he met his beloved wife, Evie, at a rodeo dance. Together, they crisscrossed the country, chasing the rodeo circuit from the South's winter arenas to the West's summer runs.

Transitioning from bull riding, Wayne found a new calling as a Rodeo Announcer. In 1982, he captivated his audiences with his first rodeo announcing in Oregon, launching a career that soared to great heights. With a string of Announcer of the Year awards and accolades from numerous Rodeo Associations, Wayne's voice became synonymous with rodeo in the Pacific Northwest.

As a Gold Card Member of the PRCA, Wayne embodies the essence of cowboy spirit and tradition. With his patriotic  "Love of Country" speeches and his iconic tagline, "You Gotta Be Tough Just to Watch," resonate deeply with rodeo enthusiasts far and wide.

Wayne White is more than just a voice; he's the face and spirit of Hell on Hooves, an enduring icon in the world of rodeo. His legacy as a cowboy and announcer is etched in the hearts of many, a testament to his indelible mark on the Western landscape.

Meet Phil and Courtney Long, the dynamic duo behind Longhorn Productions Inc. Phil's roots trace back to Lake Chelan, Washington, but his heart found its home in Oregon since 2001. With a career spanning every corner of the rodeo arena, Phil's passion for the sport runs as deep as his expertise. From PBRs to PRCA Rodeos, he's mastered the art of producing quality shows, effortlessly blending his knowledge and love for rodeo into every event, including his own Hell On Hooves Rough Stock Rodeo Events.

Courtney Long, a second-generation rodeo producer, was practically born into the saddle, raised on the rodeo road since the age of 3. As the music and productions director, her behind-the-scenes wizardry keeps the show running seamlessly. With over a decade as a member of the Professional Rodeo Cowboys Association, Courtney's expertise spans event production, ticketing, security, secretarial duties, and coordinating lighting and video playback.

Their paths first crossed over two decades ago while working rodeos, and since then, they've built a life and a business together. Raising their two children, Gattlin (13) and Sterling (8), on the road, Phil and Courtney instill in them the values of hard work, patriotism, and faith, all while immersing them in the vibrant tapestry of people and cultures encountered on their travels.

Though unconventional, the rodeo way of life shapes their family's journey, nurturing a strong work ethic and a profound connection to their country and spirituality. As a team, Phil and Courtney Long bring unparalleled knowledge, professionalism, and skill to any event they undertake, ensuring a memorable experience for your community.